[01] Manifesto
OURVISION
For decades, the beverage industry has been dominated by industrial giants.
We believe the next generation of iconic brands will emerge from culture, entertainment, and bold entrepreneurship. That's precisely where we build them.
Today consumers connect with brands that represent a lifestyle, a community and a story. Beverage brands are no longer just products on a shelf — they're cultural platforms in their own right.
At 25H Brands our vision is to create and develop distinctive beverage brands, combining creative vision, strategic partnerships, a strong network and international distribution.
We partner with entrepreneurs, creators and industry experts to build brands born to grow internationally and generate long-term value.
[02] Our Model
OURMODEL
[02] Our Model
25H Brands operates as a brand creation and development platform focused on the beverage sector.
We take part directly in the creation, development and growth of new brands, combining brand building, product development and market strategy.
Our model is built on four main phases.
Creation
We identify new market opportunities and develop innovative concepts alongside founders, entrepreneurs, creators and strategic partners. At this stage we work on positioning, brand identity and product concept.
Development
We build the brand's foundations through:
Product development — Visual identity — Packaging — Storytelling — Go-to-market strategy
Our goal is to create distinctive, scalable brands that resonate with today's consumers.
Launch and distribution
Leveraging our operational structure and strategic distribution partnerships, we launch brands to market and secure optimal channel positioning. Our nationwide network delivers comprehensive coverage across Italy's key commercial channels.
Growth
Once established, we drive international expansion, strategic partnerships, and long-term growth. Our goal: enable beverage brands to scale confidently, in Italy and beyond.
25H Brands operates as a brand creation and development platform focused on the beverage sector.
We take part directly in the creation, development and growth of new brands, combining brand building, product development and market strategy.
Our model is built on four main phases.
Creation
We identify new market opportunities and develop innovative concepts alongside founders, entrepreneurs, creators and strategic partners. At this stage we work on positioning, brand identity and product concept.
Development
We build the brand's foundations through:
Product development — Visual identity — Packaging — Storytelling — Go-to-market strategy
Our goal is to create distinctive, scalable brands that resonate with today's consumers.
Launch and distribution
Leveraging our operational structure and strategic distribution partnerships, we launch brands to market and secure optimal channel positioning. Our nationwide network delivers comprehensive coverage across Italy's key commercial channels.
Growth
Once established, we drive international expansion, strategic partnerships, and long-term growth. Our goal: enable beverage brands to scale confidently, in Italy and beyond.
[03] Team
OURTEAM
[03] Team
Cosimo Fini
Partner
Entrepreneur and Hip-Hop icon. Co-founder of Tequiero Tequila in 2024 together with Driss.
Matteo Petrini
Partner and member of the board
Brings strategic expertise and governance with the goal of driving healthy growth.
GET INTOUCH
Have an idea, a launched brand, or a distribution opportunity? We'd love to hear about it and explore how we can collaborate!
Contact us